1. PR Activation
2. Working with Talent
3. Art Direction & Craft
4. Hype Culture

Berlin Fashion Film Festival Winner
Luxury Wine & Spirits

JACK DANIELS x WESLEY JOSEPH  –   JACK THE LOCKER

Partnering up with growing rapper Wesley Joseph, we needed a way to drop his exclusive Jack Daniel’s tee.

In a first for drop culture we hacked parcel lockers across the UK, fans were given the same codes and had to race each other to get their hands on a tee.

Director: Chris Chuky
DoP: Ethan Lodge
Production: Eleanor Films
Colour: CHEAT
Track: Luca Antoniazzi - Lost Boy Music
Creative Director: Jan Pruijser