1. Social first
2. Owned / Earned / Paid
3. Art Direction & Copy, Storytelling & Scriptwriting 
LDN/UK
2023
Jack Daniel’s 
Jack Daniel’s - Deepen The Bond

How well do we truly know our dads? 

That was the question on our minds when Jack Daniels approached us with a social brief for Father’s Day to launch their new premium range in the UK. 

The Answer - inviting one of the most iconic Father & Son duos in the UK, Roman and Martin Kemp, to sit down and ask some questions we designed to Deepen the Bond.